Jazz Partners with PCB as Digital Lifestyle Partner for HBL PSL Season 10

Jazz, Pakistan’s leading digital communications company, has officially partnered with the Pakistan Cricket Board (PCB) as the Digital Lifestyle Partner for the upcoming HBL Pakistan Super League Season 10 (PSL X). This collaboration marks another milestone in Jazz’s consistent support for cricket in Pakistan.

The partnership aims to further enhance the digital and fan engagement experience during one of the country’s most celebrated sporting events. As the Digital Lifestyle Partner, Jazz will play a key role in providing innovative digital content and interactive experiences to fans across the nation, using its platforms and network capabilities.

A spokesperson from Jazz stated that this initiative reflects the brand’s commitment to uplifting sports and entertainment in Pakistan. “Cricket is more than just a sport—it’s a unifying force for the country. We are proud to continue our support for the PSL and work with the PCB to bring fans closer to the game.”

Jazz has long been a strong proponent of cricket, supporting the game at both grassroots and professional levels. The company has previously contributed to the success of the HBL PSL and is also actively involved in promoting women’s cricket in Pakistan.

This collaboration with PCB not only strengthens Jazz’s brand presence but also reinforces its vision to connect and inspire people through the power of sports and technology. With PSL X expected to attract millions of viewers nationwide, Jazz’s involvement will help deliver a richer, more connected fan experience.

As excitement builds for PSL 10, this partnership signifies how corporate support continues to shape the future of cricket in Pakistan.